Research Interest
Urban Commons, Ontology
Education
PhD Student in Culture Technology, KAIST
Advisor: Ji-Hyun Lee
2025.09~
MS in Culture Technology, KAIST
Thesis: Mutual Influence Between Real World Brand Attitude and Virtual Reality Advertising: Evidence from Eye-Gaze Data
Advisor: Ji-Hyun Lee
2024
BS in Business Administration and Visual Design, Seoul National University of Science and Technology
Advisor: Shin-Ae Kang
2021
Publications & Conferences
Lee, G. B., Kim, G., Lee, J., Hong, Y., & Lee, J. H. (2024). Perception graph for representing visuospatial behavior in virtual environments: A case study for Daejeon City. Advanced Engineering Informatics, 62, 102594. [SCIE, Q1, 1.9%]
Choi, S., Hong, Y., Park, M., & Woo, W. (2024). Virtual Consumable Resources Interacting with Real-World Tools in a Remote XR Training System. Proceedings of KCC 2024, 248-250. (Best Paper Award)
Hong, Y., Lee, G., Lee, J., & Lee, J. H. (2023). Analysis of Visitor’s Demand Based on POI Population Data for Smart City Transportation System. Proceedings of KCC 2023, 229-231. (Best Paper Award)
Sung, Y., Jung, K., Hong, Y., Na, H., Oh, E., & Yoon, S. H. (2023). Meta-Blocks: Customizable VR Controller with Multi-input Kinesthetic Haptic Feedback. Proceedings of HCIK, 940-946.
Employment
[MetaVu Co., Ltd.]
Researcher
- Proposed a remote XR training system between on-site trainees and remote experts.
- Developed a real-time feedback mechanism that renders the remote expert's hands in the trainee's environment, facilitating risk-free guidance.
- Patent Application: Virtual Consumable Resources Interacting with Real-World Tools in a Remote XR Training System.
Oct.2023 ~ Feb.2024
[Industrial Bank of Korea (IBK)] Finance Consultant
Mentor: Sungyong Kang
- Received the Hidden Leaders award, as an honor for proposing a digital strategy to enhance the efficiency of loan system for Small and Medium Enterprises (SMEs).
- Implemented an automated payroll deduction loan system, minimizing unnecessary paperwork and providing a competitive edge in interest rates.
Jan.2020 ~ Dec.2021
[Dam-Go (B2B Platform Startup)]
CEO, Product Designer
- Founded a B2B platform connecting advertising agencies with micro-business owners.
- Applied a reverse auction system to enhance matching efficiency and transparency in contracts.
- Funded by Ministry of SMEs and Startups ($45,000).
March.2020 ~ June.2021
[Seoul Metropolitan Police Agency]
Sergeant, Military Service
- Served as a police officer, contributing to community safety and the management of demonstrations.
- Received Commendation for Leadership as a leader of platoons.
Nov.2014 ~ Aug.2016
Research Projects
[1] 생성 AI 기반 디자인의 해석 및 평가기술 개발
—디자인 요소 해석 평가 방법론 및 디자인 데이터베이스 구축
[Funded by 산업통상자원부(Ministry of Trade, Industry and Energy)]
May.2025 ~ Present
[2] 맞춤형 제너레이티브 주택 설계 시스템 개발 연구
—Case Based Reasoning과 Shape Grammar 통합을 중심으로,
[Funded by 한국연구재단(NRF)]
March.2025 ~ Present
[3] Metaverse GIS: Analyzing User Behavior in Virtual City
[Funded by Korea Land and Geospatial Informatics Corporation (LX)]
- Developed a user-centered virtual city based on user behavior data in virtual environment.
- Conducted statistical analyses on gaze, location, and activity data from 300+ participants to understand user interactions in the virtual environment.
- Applied a Graph Neural Network (GNN) model to assign management priorities of locations.
Funded by Korea Land and Geospatial Informatics Corporation (LX).
Aug.2022~Feb.2024
[4] Place-making Based on Augmented Proximity
[Funded by National Research Foundation of Korea (NRF)]
- Analyzed the regional structure of Daejeon through the lenses of "visiting," "education," and "transportation" by studying residents' experiences across various contexts.
- Compared users' perceptions of distance in real and virtual worlds for points of interest (POIs).
- Explored how metaverse-based virtual proximity can address physical proximity limitations to enhance local value.
Oct.2023 ~ Aug.2024
Awards and Honors
2024 Best Paper Award in Korea Computer Congress (KCC) 2024
2023 Best Paper Award in Korea Computer Congress (KCC) 2023
2022 Student Vice President at KAIST Culture Technology
2022 Scholarship (Full Tuition), Korea Advanced Institute of Science and Technology, Korea
2021 Hidden Leaders Award, Industrial Bank of Korea, Korea
2021 Graduation with Honors: Summa Cum Laude, Seoul National University of Science & Technology
2020 Venture Investment, Ministry of SMEs and Startups, Korea
2019 Silver Medalist, Busan International Advertising Festival (ADSTARS), Korea
2016 Commendation for Leadership, Seoul Metropolitan Police Agency, Korea
2014 ~ 2020 Scholarship (Full Tuition), Seoul National University of Science and Technology, Korea
Patent
XR Task Training System Using Interaction Between Real and Virtual Objects and the Method
(Korea Patent Code: 10-2024-0023632)
2024